I am currently mid flight on the way to semi-sunny San Diego, CA for a concert this coming Sunday pretty much twiddling my thumbs as daytime TV isn’t so entertaining to me. It suddenly hit me that I should take this time to actually write about something I have thinking about as a social nooby.
Content is king. That is the bottom line for a great blog. If you’re giving to the community then the community will end up giving to you. The problem I have struggled with is how to write quality content. Now for this blog, I pretty much just ramble about my findings and discoveries as I try to really acquired a strong understanding of marketing socially. But in the future, when I am writing for an actual business, how will i consistently come up with quality content, and then find a way to repeat the previous quotes while being creative, informative, and engaging?
I play weddings almost every night, and often it’s a long drive home from the gig and I need something really interesting to keep me up. Lately I’ve discovered podcasts, and I often find myself sitting in my car outside my house at 3am just to finish a podcast I had started on the way home. From these podcasts, I have really gained a tremendous wealth of knowledge about Internet marketing, and I want to share two of the best content creating tips I heard.
In my last post I mentioned Jay Baer (@jaybaer). He is starting to become my idol in this field and when I found a podcast called Internet Marketing for Smart People interviewing Jay, I immediately downloaded it and threw myself in. I’ll bring up one main point that Jay spoke about, and that is giving to the community. He brought up the case of The Geek Squad, who posts tons of DIY and helpful YouTube videos on their channel. Now The Geek Squad makes money from helping people with their computers and the like, so why would they offer free help? Simply because the consumers who go to these videos will end up using them at a later point. Giving to the social community will back in the long run, and often marketers focus on the now result, when patience is needed to really see the fruits of their labors. So create quality that is helpful to you customers, and keep on helping.
My other favorite Internet marketing authority is Marcus Sheridan aka The Sales Lion(@thesaleslion). My one tip to quote from him is to listen to the daily questions asked about your business. Those are your blog titles! Answer the questions that people would ask, in a personal way, and you’ll see results. The quality content is there for the taking, it’s right in front of you to take and write about. Now back to my in flight entertainment… speak to us soon from Cali.